MEET YOUR
GUIDE
Melissa
I've spent my career inside the chaos of growing brands.
I've led brand marketing and creative teams. I've managed and scaled eCommerce businesses. I've seen what happens when messaging is sharp—and what it costs when it's not.
Here's what I know: the best brands aren't the loudest. They're the clearest.
As a StoryBrand Certified Guide, I use a proven framework to help brands clarify their message and position themselves as the guide their customers need. StoryBrand isn't theory—it's structure. It gives you a repeatable system for telling your story in a way that actually resonates and converts.
I founded Salt & Strategy because I'm most passionate about helping brands nail the one thing that makes everything else easier—telling a story that actually connects.
If you've built something worth talking about, let's make sure people hear it.
WHAT IS A STORYBRAND GUIDE?
A StoryBrand Certified Guide is trained in a proven messaging framework that helps brands clarify their story so customers actually understand what you do and why it matters. The framework positions your customer as the hero and your brand as the guide, cutting through noise with a structure that works across every channel.
what you can expect:
Marketing that works while you focus on your business
A clear story that customers want to be a part of
No more second-guessing every word of your marketing copy
ways to work with me
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Together, we clarify your message, craft a story that sticks, and build marketing that attracts and converts. Not from a template. From a strategy designed around how your business actually works.
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A personally guided session to clarify your message using a story framework your customers actually connect with. We work through it together. You leave with language that works.
If you’re tired of guessing what works in your marketing and want to start connecting with customers. We should chat about how I can help you get clarity and focus on growing your business.
